The online hate campaign targeting people from the northeast has put the spotlight on the power of the social media network in India, which counts more than 60 million users, and how this burgeoning community can be manipulated for insidious propaganda.
The unprecedented exodus of people from the northeast, abetted by hate messages, has also opened the debate about issues related to internet freedom and content regulation. India, which is looking into the alleged role of Pakistan-based elements in using morphed images on internet, has blocked over 250 websites for orchestrating the online campaign of hatred.
The last two years have seen an explosion of social media in the country with overwhelmingly young users. According to a report by iCRossing, nearly 36 million people in the country use Facebook. Of these, nearly 50 percent users are aged below 50. Estimates for 2012 posted on the India pages of various network sites show that microblogging site Twitter and LinkedIn have nearly 15 million users each in India.
This mushrooming is a double-edged sword. Social media has created a vibrant online community and widened public discourse, allowing a platform for activists with a thousand causes.
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The wide spectrum of subscribers' database which cuts social and language divides - with Facebook using Hindi as one its languages - has the potential to make the networks national security risk.
Not every user is discerning and the fact that there are no entry barriers makes the sites porous. Anyone can log in.
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