19 December 2011

Being socially sensible

Don’t forget that Facebook and Twitter are public platforms. You need to know your company’s policy on these—and think before you tweet.

People have been up in arms against Kapil Sibal, the Union minister for communications and information technology, after his suggestion that sites such as Google, Facebook and Twitter need to screen for “offensive” content.

But in offices this kind of scrutiny is, in fact, very much in place. In many companies, HR departments screen social media profiles before hiring people; others have strict rules in place about what their employees can, and cannot, say online. With several companies, from Coca-Cola India, Intel and Adobe to the UB Group, saying they monitor conversations on social media to protect company image, employees need to pay attention to what they are saying on public platforms.


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