24 May 2012

Gen Y communicates via social media

An increasing number of teenagers in India are using social networking sites to remain in touch with each other with mobiles as their favourite gadget..........

The GenY Survey 2011-12 by Tata Consultancy Services (TCS) covered 12,000 high school students aged between 12-18 in 12 cities including Mumbai, Delhi, Kochi, Pune and Lucknow between July and December 2011. 

While 84 per cent of the respondents had internet access at home, 85 per cent used social networking site such as Facebook and 79 per cent owned a mobile phone. Preferring entertainment on the move, 28 per cent of the respondents said mobile phone was their favourite gadget...........

Majority of youngsters preferred information technology as a career option followed by engineering and medicine.........


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